About Matt Lamprell

Matt Lamprell. I look after digital brand communications for Renault in the UK. I also set up www.btccpages.com back in 1999. Here, I mainly talk about digital, automotive and motorsport. All views here are my own.

Renault Twizy in the Donington pitlane.

Posted on April 21, 2013 by Matt Lamprell

BTCC 2013 season underway

Posted on April 21, 2013 by Matt Lamprell

I’m at Donington Park this weekend for the second round of the 2013 Dunlop MSA British Touring Car Championship.

BTCC 2013 - Donington Park

This is the 13th season that I’ve run www.btccpages.com, but a more recent addition is Inside BTCC, a joint venture with Matt Salisbury.

Inside BTCC is an online magazine covering the British Touring Car Championship, built on the Issuu platform. While we do cover the races themselves, the real USP is some of the great content that Matt S produces that offers more of a ‘behind the scenes’ view on the BTCC paddock.

The latest issue is the 19th that we’ve produced, and provides a recap of the opening races at Brands Hatch, as well as a look forwards to this weekend’s races at Donington.

There’s the second in a series of features with the marshals and support crews that make motorsport possible, plus the first column from Airwaves Racing driver Aron Smith’s other half, Lauren Taylor.

You can read the latest issue of Inside BTCC by clicking the embedded magazine below. Alternatively, visit www.insidebtcc.com.

Multichannel tracking, big data and tablet advertising

Posted on April 13, 2013 by Matt Lamprell

Just spotted an article by Jess Davies at The Drum on customer journeys and user tracking.

I gave Jess my views on the sheer volume of data available and the challenges involved in trying to digest and make the most of it all. It also talks about the challenges of connecting different channels and correctly attributing conversions.

Aside from ‘big data’, the article also touches on the hot topic of the dreaded ‘not provided’ search phrase.

Seeing this article reminded me, also, that I’ve not posted a link to a recent Marketing Week article on tablet advertising where I gave my views on HTML5 creative and the benefits of making the most of your ad placements by running optimised ads.

Here are the two articles:

The Drum – Keeping tabs on consumers: tracking the multichannel customer journey

Marketing Week – Trend for devices moves up a gear