Just spotted an article by Jess Davies at The Drum on customer journeys and user tracking.
I gave Jess my views on the sheer volume of data available and the challenges involved in trying to digest and make the most of it all. It also talks about the challenges of connecting different channels and correctly attributing conversions.
Aside from ‘big data’, the article also touches on the hot topic of the dreaded ‘not provided’ search phrase.
Seeing this article reminded me, also, that I’ve not posted a link to a recent Marketing Week article on tablet advertising where I gave my views on HTML5 creative and the benefits of making the most of your ad placements by running optimised ads.
Here are the two articles:
The Drum – Keeping tabs on consumers: tracking the multichannel customer journey