ZOE on mobile
In our latest campaign for ZOE, we’ve taken a regional approach, using a number of data sources to identify several hotspots around the UK.
We’re running bursts of activity in each of these areas, driving traffic to the nearest Renault dealership. This activity includes traditional ‘local’ media placements – OOH, radio, press – but then we’ve also been testing some geo-targeted mobile activity.
With so much data now available, targeting the right people at the right time through their mobile device(s) is becoming much more possible.
More on the results later, but for now, here’s a few bits of coverage for the activity: